This may sound like a plea for customers, but is intended to make a more important point. The community has been outstanding supporting our company and the green products we represent. I had a customer come into our store and make the following statement this week (I appreciate the honest feedback): “You have great, environmentally friendly products in this store, which are affordable, but I have to tell you that unfortunately I often will pick up a non-green product at a place like CostCo simply for convenience because I am there.”
I understand the customers point. We all lead busy lives and convenience drives many of our decisions. My concern is less that they weren’t shopping at my store and more that in order for the products we sell to become mainstream products someday, people will have to choose environmentally friendly products over those offered by the big box stores. Economics drive decisions in boardrooms. My hope is that many of the products we sell today become ordinary products in the future. If that happens it will mean that our society has moved to a much more sustainable way of living.
The difference between the big box store products and those in The Earth Smart Store is that many of them are made by local craftsman, all are environmentally friendly either in material choice, amount of energy used to make them or the method they were manufactured. The more people choose to buy these types of products over those made by unsustainable methods and materials, the faster we will shift our culture to one which is more sustainable.
I won’t lie to you. I do hope our company is part of that revolution. It’s my passion and it’s all about making simple choices.
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